Make it Make Sense.

Make it Make Sense

You make something awesome, we’ll help you make sense of marketing.

Together, we can make it all make sense.

Close-up of an illuminated vintage Edison-style light bulb with a glowing filament inside.

A quick word about this blog…

This blog is solely the writing of Sensemaking Media founder Joseph Stucker. AI is used lightly for editing and proofreading, but all articles, from brainstorming through ideation, outlining to eventual writing are the work of a real-life human being.

Don’t Trust, Definitely Verify
Joseph Stucker Joseph Stucker

Don’t Trust, Definitely Verify

We all have a responsibility for our work, or the work of AI that we put our name to. A thoughtful choice when it comes to what we use AI for may prove that an ounce of prevention is worth more than a metric ton of cure.

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Does AI Know Everything?
Joseph Stucker Joseph Stucker

Does AI Know Everything?

There are many things that AI is particularly adept at and many perfectly valid instances in which to lean on the technology. But anything that calls for responding to new situations or envisioning a future that does not currently exist is beyond its actual capability.

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What does ethical AI mean?
Joseph Stucker Joseph Stucker

What does ethical AI mean?

Ethical AI starts with slowing down and being intentional about our own values and usage of the technology available to us.

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