Sensemaking Media

Sensemaking Media’s goal is to help mission-driven people & organizations make sense of an overwhelmingly busy, always chaotic, and often quite nonsensical media environment to reach their most valuable audiences.

This project grew out of a love for helping people doing amazing work to expand their reach and scale their communication efforts. 

“Marketing is about reaching the right people at the right time in the right place with the right message.”

Abstract geometric design with black interwoven shapes and a gold arrow pointing upward.

Compassionate, Clear, Responsible.

Sensemaking Media is focused on compassion, clarity, and responsible, ethical use of technology.

If you’re trying to reach real people and are committed to treating them like real people - Sensemaking Media might be for you. 

If you’re trying to communicate a sane, sensible mission into an insane, illogical world - Sensemaking Media might be for you. 

If you know AI is here, whether we like it or not, and want to keep up with the times without losing your humanity - Sensemaking Media might be for you.

Black and white close-up photo of a man with glasses, a beard, and mustache, wearing a collared shirt, sitting in an office with a bookshelf and picture frame in the background.

About the founder

Joseph Stucker

I had worked in digital marketing for over a decade when it finally started to wear on me. 

For years I had always loved the puzzle of digging through web analytics to figure out what was going on with clients’ websites. I loved discovering how people interacted with websites and coming up with strategies and solutions to improve the experience.

But with every passing day I was less and less interested in figuring out how to sell more products to people who didn’t want or need what we were selling. I was frustrated by an industry obsessed with numbers and too often incapable of appreciating or contextualizing the human beings behind those numbers.

Eventually I left my job at a marketing agency and went to work for my church - managing our website, app, email outreach, and advertising campaigns. All the while, I kept a small number of clients that I had helped over the years to build their websites and manage their marketing efforts. 

“I understand how the system works, but I’m not a jerk”

As I looked to expand this side hustle in early 2026, I found myself explaining how I got to where I was.

“I understand how the system works, but I’m not a [jerk],” I said (my exact word choice may have been slightly different.)

What I meant by that was I understood the technology and the industry. I understood how to use all the latest tech to target people. I understood how the best marketers in the business did things. And at times, I chose to do things differently.

I was committed to helping people communicate their vision clearly, but ethically. And I wasn’t going to charge an arm and a leg to do it.

After leaving agency-side marketing roles, I focused on working with people who were passionate about what they were doing and finding ways to contribute something beyond a profit to their little corner of the world.

I love working with people doing good work.

The boring stuff…

  • Certifications:

    • Google AI Essentials

    • Google Analytics

    • Google Ads Search

    • Google Ads Display

  • Areas of expertise:

    • Marketing Strategy

    • Content Strategy

    • Copywriting & Editing

    • SEO / SEM

    • Digital Advertising

  • Graduated from Boston University

    • Major: Communications Studies

    • Minor: Sociology

Contact us

Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!