Fractional executives and CMOs may be all the rage right now, but do you ever feel like you could use a fractional marketing department?

I’ve worked in a variety of roles and positions in marketing and advertising over the years, and have experience effectively carrying out a broad array of projects.

One of the driving concepts behind Sensemaking Media is that I can help with the things I do best so you can focus your time doing the things you do best.

In practical terms that means I can help with content and social media, advertising and sales. I can help build and maintain your website. I can find creative and effective ways to reach and connect with your audience. Things I’ve done countless times over the years to the point where they come naturally to me.

And when you don’t have to spend time thinking about those things and figuring out how to get them done? You can dedicate more time to doing the things that come naturally to you.

The vision for Sensemaking Media is to support people and organizations doing good work - work that makes the world a better, more compassionate place.

What that means practically is a focus on clients in the following fields/industries:

• Non-profits

• Artists & creatives

• Local small businesses

• Mission-driven organizations

• Faith organizations

In a few words: help people and organizations to better connect with their target audience and drive action.

In a few more words: help craft marketing & communications strategies that make sense and fit budget, then support putting that strategy into action.

• Build, update, and help maintain websites

• Improve messaging, SEO, copywriting across platforms

• Plan, launch, monitor & optimize digital advertising

• Improve marketing & communications efficiencies with planning and ethical technology (including AI) implementation

• Help organizations and their people understand how the web works (including AI) and how to avoid damaging pitfalls online

• If you need marketing help, whether you know what you’re looking for or need help figuring that out too, head over to the Services page.

• To learn more about Joseph (aka Joe) check out the About page

• Or to learn about the values animating this work, check out the Values page.

• To learn more about navigating the crazy world of online marketing & communications, check out the Make it Make Sense blog.