I have worked in digital marketing and communications for my entire career, now spanning over 15 years.

I understand how websites, ads, analytics, social platforms, targeting, and content strategy work behind the scenes.

I understand how the system works.

And I think more people need to understand as well.

I’ve seen what happens online and what people of all ages encounter when they sit there scrolling everyday.

With a perhaps over-developed sense of justice, I HATE seeing people lied to, manipulated, or taken advantage of. The best way to stop that from happening is helping inform people, irrelevant of age or stage in life, about what goes on behind the scenes on the internet.

Media literacy is bigger than spotting fake news.

That matters, obviously. Being able to tell truth from garbage and lies is increasingly a basic survival skill.

But media literacy also means understanding attention, trust, persuasion, emotion, advertising, algorithms, AI, and how stories shape what we believe.

Sessions can cover:

• How misinformation and disinformation spread

• Why algorithms reward emotion, conflict, and extremism

• How influencers, advertisers, and creators build trust and then monetize it

• How news media covers stories and why context matters

• What AI can and cannot do

• How to think critically without becoming cynical

• How parents, teachers, coaches, leaders, etc., can talk with teens about media without turning every conversation into a lecture

• How young people can use technology thoughtfully instead of being used by it

The goal is not panic; the goal is wisdom.

Or at the very least a little more sanity.

My presentation style is conversational, story-driven, practical, and honest.

I use humor because it helps people stay engaged, especially when the topic gets heavy. I use current events because media literacy is not theoretical. It is happening every day in the stories we read, the posts we share, the videos we watch, and the headlines we argue about before breakfast.

I tend to bring a dry wit, a skeptical eye, and a real belief that people are capable of making better decisions for themselves and those around them when they understand how the systems they live in work.

Teenagers are not stupid.

They know the internet is weird. They know people lie online. They know social media can be fake, funny, useful, exhausting, and terrible, sometimes in the same five-minute scroll.

So a good media literacy conversation with teens has to start with respect.

These workshops help teens name what they are already experiencing and give them better tools to navigate it. We talk about attention, trust, identity, influence, AI, news, algorithms, and how to pause long enough to ask:

“Wait. What is actually happening here?”

Parenting through the modern media environment is hard.

Parents are trying to help their kids navigate social media, group chats, AI tools, misinformation, influencers, online drama, screen time, constant comparison, and a culture that changes just about everything at precisely the moment they figured out the last trendy thing.

These sessions help parents move past panic and toward better questions.

• How do I understand what my child is experiencing?

• How do I talk about technology without sounding completely disconnected from reality?

• How do I help them build judgment, not just follow rules?

• How do I model healthier media habits myself?

The goal is better conversations, clearer boundaries, and more grounded families.

AI catapulted onto the scene a few years ago and now gets sold everyday as the silver bullet that will simultaneously fix everything, do your job for you, and then take that job from you because you are no longer needed.

As with so many things, the answer is between none of those things and some mix of all of those things.

Understanding the human motivations and designs behind the products and systems you use is the key to not losing your job, your soul, or your sanity.

Pricing depends on the audience, format, location, length, preparation required, and level of customization.

As a general starting point:

• Community talks begin at $300

• Interactive workshops begin at $500

• Parent nights and school/community programs begin at $750

• Half-day programs begin at $1,500

• Full-day programs are quoted individually

Travel
Travel within 25 miles of Haverhill, Massachusetts is included. Additional mileage, tolls, parking, lodging, or extended travel time may be added depending on location.

Accessibility & Pricing
I try to keep this work accessible for churches, libraries, schools, and mission-driven community organizations. If your budget is limited, I’d encourage you to still reach out. I occasionally offer reduced community rates when the fit is strong and the format is simple.