Make it Make Sense.

Make it Make Sense

You make something awesome, we’ll help you make sense of marketing.

Together, we can make it all make sense.

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A quick word about this blog…

This blog is solely the writing of Sensemaking Media founder Joseph Stucker. AI is used lightly for editing and proofreading, but all articles, from brainstorming through ideation, outlining to eventual writing are the work of a real-life human being.

Putting AI in Its Place
Joseph Stucker Joseph Stucker

Putting AI in Its Place

I have a confession: sometimes I’m mean to AI.

And I don’t mean critical of the technology. I mean sometimes I actually “yell” at it.

And that’s OK.

The best AI instruction I’ve found is also the simplest:

“You are not my friend. You are a tool.”

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