Make it Make Sense.

Make it Make Sense

You make something awesome, we’ll help you make sense of marketing.

Together, we can make it all make sense.

Close-up of an illuminated vintage Edison-style light bulb with a glowing filament inside.

A quick word about this blog…

This blog is solely the writing of Sensemaking Media founder Joseph Stucker. AI is used lightly for editing and proofreading, but all articles, from brainstorming through ideation, outlining to eventual writing are the work of a real-life human being.

No One Yells at a Good Dog
Joseph Stucker Joseph Stucker

No One Yells at a Good Dog

The difference between an AI assistant that goes rogue and one that gets the job done often comes down to the rules you give it before the work starts.

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Putting AI in Its Place
Joseph Stucker Joseph Stucker

Putting AI in Its Place

I have a confession: sometimes I’m mean to AI.

And I don’t mean critical of the technology. I mean sometimes I actually “yell” at it.

And that’s OK.

The best AI instruction I’ve found is also the simplest:

“You are not my friend. You are a tool.”

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